On September 22, 1993, the President of the U.S. urged the creation of new healthcare alliances. Less than three months later, a group of five local Chambers of Commerce was recognized by the State of Ohio as the first official small employer healthcare alliance in the state: the Southern Ohio Chamber Alliance (SOCA), now known also simply as the “Chamber Alliance.”

The Chamber Alliance created “ChamberChoice," a new healthcare product for members of the participating Chambers of Commerce. Since its inception, SOCA has grown from five to nearly 100 Chambers of Commerce in southwest Ohio. With ongoing support and commitment, SOCA continues to develop other value-added benefits including workers' compensation group rates and cellular phone discounts for participating members of the Chambers of Commerce.